Filling in a Google Business Profile when you have no shopfront
What a service-area business should put in its Google Business Profile, what to leave blank, and the fields almost every trade skips.
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Asking for referrals without sounding like a salesman
Referrals feel pushy when the ask is vague and badly timed. Here is how small trade shops ask at the right moment, in words the customer can pass along.
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What to put on the side of your truck so the phone actually rings
A practical guide to truck lettering for Midwest trade shops: what to put on the door, what to leave off, and how to test it from across a parking lot.
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Getting recommended in neighborhood groups without sounding like an ad
How small trade shops earn word of mouth in neighborhood Facebook groups and on Nextdoor, what to say when a neighbor tags you, and how to track which group is worth your time.
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How to get more Google reviews, and what to do about a bad one
Most owners ask for reviews at the wrong moment and stop after one try. The timing, the link, and the reply that turns a one-star around.
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Local SEO for a one-truck business: the four things that move
Most local SEO advice assumes a marketing budget. The four things that actually decide whether you show up in the map results, in order.
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