Raising your prices without losing your regulars
How small trade shops handle a price increase: working it out from your own books, picking a date, saying it once, and answering the callers who push back.
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What to charge for a callout
The callout fee is the most underpriced number in the trades. Here is how to work out yours from your own costs, not the competition's.
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Quoting over the phone without underpricing the job
Refusing to give a number loses the call. Guessing loses the money. A script that gives a real answer without committing you to it.
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Chair time is the only thing you sell
A barbershop does not sell haircuts, it sells hours in a chair. Price by the hour and most of the awkward decisions answer themselves.
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Groomers: price by the dog, not by the hour on the menu
Two dogs of one breed can be ninety minutes apart. How to quote over the phone without seeing the coat, and how to charge for the long ones.
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Pricing a job you only get one shot at
Events are priced differently because the date is the product and you cannot redo it. Retainers, travel, overtime and the double-booking rule.
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