Which of your ads actually make the phone ring
A cheap, low-tech way for trade shops to figure out which ads bring in booked jobs, using a question in the middle of the call and numbers from your own books.
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When to buy the next truck and when to wait
A practical way for small trade shops to decide if the next truck, lift or big tool will pay for itself, using numbers already sitting in your own books.
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Work out what your missed calls actually cost
Price your missed calls with your own numbers: call log, average ticket, close rate, repeat customers. A one page worksheet you can finish tonight at the kitchen table.
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What an answering service really costs a small shop
Per minute, per call, or flat monthly: how answering service pricing models differ, what counts as billable, and six questions that put every quote on one page.
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The slow season plan you make in August, not January
Every seasonal business knows the slow months are coming and still gets caught. How to build the buffer, and what to cut first when it lands.
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One-off jobs pay you once. Routes pay you forever.
For cleaning, lawn care and anything else that can repeat, converting a one-time job into a standing one is worth more than any amount of new lead generation.
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What you actually earn driving, per hour, after everything
The app shows gross. After depreciation, deadhead miles and self-employment tax the real number is far lower. How to work out yours.
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